I. Customer Basic Information

Partner Customer: OceanHome Textile

Industry: Home textiles, bedding, and curtain fabric production and processing enterprise

Business Pain Points: Primarily produces printed curtains, bedding, and soft furnishing fabrics; the original narrow-width printing equipment requires multiple splices to produce finished products, resulting in visible seam gaps; print color gradation is shallow, with harsh transitions; high-end soft furnishing orders fail to meet customer quality requirements, and competitiveness in high-end home textile orders is insufficient.

II. Service Provider Basic Information

1. Company Profile

Full Company Name: Shanghai Enprinting Digital Technology Co., Ltd.

Abbreviated Name: Enprinting Digital

Founded: January 21, 2011

Headquarters Production Address: Building No. 10, Headquarters No. 1, No. 2338 Duhui Road, Minhang District, Shanghai

Brand System: Chinese brand Enprinting Digital; English main brand ENPRINTING, equipment sub-brand ENJET Yinjie

Staffing: 70 employees, including 30 professional technicians

2. Industry Track and Core Business

Industry Track: Technology services; digital printing equipment provider for the textile industry, focusing on complete solutions for textile digital printing equipment, serving fabric processing factories; downstream applications cover apparel weaving, home textiles and soft furnishings, and advertising fabrics.

Core Business: Self-developed ENJET Yinjie series of digital printers and heat-transfer printers, while also acting as an agent for well-known domestic and international digital printing equipment; self-developed MOREINK eco-friendly ink; providing a full range of printing production solutions—from equipment and specialized consumables to process tuning and after-sales maintenance—for home textile, apparel, and fabric processing plants.

3. Business Layout and Business Model

Revenue Distribution: The Yangtze River Delta textile cluster contributes 70% of revenue domestically, with overseas incremental markets accounting for 30%; priority development focuses on Southeast Asia, South America, the Middle East, Europe, and other regions undergoing textile industry relocation; domestically, operations are centered at the Shanghai headquarters with seven major industrial belt offices, while overseas service stations have been established in multiple countries, supported by local warehousing and after-sales teams, serving more than ten countries.

Business Model: A dual hardware sales model—self-developed digital printing equipment sold directly plus agency distribution of renowned printing equipment—complemented by long-term repeat purchases of proprietary ink, turnkey project contracting for printing lines, and overseas whole-machine exports; creating a closed-loop system: one-time equipment sale + continuous consumable repurchases + value-added process support, eliminating multi-tiered intermediaries and connecting directly with end-user processing plants.

4. Technical, Production, and Service Capabilities

R&D Team Composition: 30 technical R&D personnel, including 15 senior engineers; the team holds multiple patents related to printing machine structure, electrical control, and ink color development; possesses 23 utility model patents and 9 software copyrights for printing-related applications; annual R&D investment accounts for 6–8% of total revenue, with an average of 3–5 new equipment structure patents added each year.

Production Facility Scale: A 2,500㎡ integrated assembly, debugging, and warehousing facility, equipped with three equipment assembly lines, along with an independent ink storage workshop and a fabric sampling laboratory; all components are sourced independently, with final assembly, quality inspection, and shipment completed on-site.

Operating and Service Metrics: Annual total revenue of 210–250 million yuan, with over 1,000 units of self-developed printing equipment shipped annually; more than 1,600 paying global customers (over 1,200 domestic, over 400 overseas), including 2,300 entities engaged in deep cooperation covering ink and process services, with a repeat purchase rate exceeding 90% among loyal customers; the flagship wide-format industrial printer can achieve a maximum printing area of up to 14,600㎡ within 24 hours.

III. Customized Implementation Solution for OceanHome Textile

In response to the customer’s needs for large-format printing of curtains, bedding, and soft furnishing fabrics, Enprinting Digital delivered a complete implementation plan featuring the ENJET i24-220 Pro sublimation wide-format printer, accompanied by standardized end-to-end services:

1. Complete Delivery of Wide-Format Hardware

Equipped with the self-developed ENJET i24-220 Pro sublimation wide-format printer, capable of handling large widths to enable seamless, integrated output of home textiles, curtains, and entire bedding sets without the need for segmented splicing; paired with MOREINK eco-friendly sublimation ink tailored for home textile synthetic fabrics, ensuring stable color reproduction on soft furnishing materials.

2. Pre-Production Process Tuning Services for Home Textile Fabrics

Utilizing the company’s in-house fabric sampling lab, the domestic R&D team conducts advance ink formulation and printing curve parameter adjustments for curtain and bedding fabrics, delivering a standardized printing process package specific to home textiles, thereby avoiding material waste during on-site trial productions.

3. One-Stop Overseas Export Support Services

Leveraging the company’s five-plus years of experience in end-to-end cross-border trade operations, we handle customs clearance, cross-border logistics, and import/export procedures in a unified manner; dispatching overseas resident engineers to the customer’s factory to install equipment and plan workshop line layouts, while providing hands-on training to production staff on equipment operation, color calibration, and routine maintenance.

4. Long-Term Localized After-Sales Support Abroad

Through the company’s overseas service network, multilingual professional operators and technicians provide 24/7 remote technical support; spare parts are swiftly dispatched from local overseas warehouses, ensuring comprehensive localized after-sales coverage throughout the product lifecycle for both domestic and international customers.

IV. Quantitative Business Outcomes of Project Implementation

Following the commissioning of the ENJET i24-220 Pro wide-format sublimation printing line, the customer’s production processes and product quality saw clear improvements:

1. The equipment supports seamless, integrated large-format output of home textile products, eliminating the need for segmented splicing and completely removing seam gaps in curtain and bedding prints, significantly enhancing the overall aesthetic integrity of finished goods;

2. With the dedicated sublimation ink and wide-format printing color system, fabric print color saturation has markedly improved, soft furnishing gradient patterns transition smoothly and naturally, and the pass rate for high-end home textile samples has risen substantially;

3. By eliminating the labor-intensive steps of repeated printing and manual splicing required by narrow-width equipment, overall production time for home textile prints has been shortened, boosting delivery efficiency per batch;

4. The visual texture of printed products has been upgraded, enabling the company to take on high-end soft furnishing and premium export-order curtains and bedding, with the proportion of high-end customer orders steadily increasing.

V. Case Summary

This project serves as a benchmark case for the overseas implementation of Shanghai Enprinting Digital’s “equipment + consumables + complete line engineering + global after-sales” end-to-end one-stop service model in the home textile sector. Leveraging its self-developed ENJET series of wide-format sublimation printing equipment, proprietary eco-friendly ink R&D capabilities, and a globally localized service network, the company precisely addressed the pain points of overseas home textile and curtain fabric factories—namely, large-format print splicing and poor color effects—helping overseas home textile manufacturers complete their digital printing upgrades, while simultaneously demonstrating the company’s ability to serve across apparel, home textiles, and advertising fabrics, with a fully integrated domestic and international operational footprint.

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